From the chapter Introduction to TripleClicks...your store!

Image is an illustration only.
 
The Importance of Transfer Buying
As
 one of our affiliates, you and SFI are partners. Therefore, you need to
 think of SFI products as YOUR products. And you need to think of 
TripleClicks.com as YOUR store.
Because
 it is your store, when you buy products and services for yourself or 
others (e.g. gifts), you always need to shop your own store 
(TripleClicks) first.
If
 you owned a bakery, you wouldn't be buying cinnamon rolls from the 
bakery down the street. If you owned an office supplies store, you 
wouldn't drive to a competitor's store to buy a stapler or paperclips.
 
Image is an illustration only.
It's
 the exact same thing as an SFI affiliate, especially when it comes to 
products you're ALREADY buying. Your store (TripleClicks.com) probably 
carries many products and/or services that you ALREADY purchase from a 
local store or other service provider. You should transfer those 
purchases...to YOUR store.  Remember, we're not talking about spending 
extra money, just changing from where you're buying.
So what's in it for you? What benefit do you get out of buying from your own store?
For starters, your purchases at TripleClicks earn you valuable VersaPoints, which you can parlay into numerous benefits and increased earnings. You also earn Rewardical Tokens with most purchases.
Patronizing your own store is also one of the best ways to lead by example–a very important component of building a strong and growing team.
But
 it's goes much, much further than that. The fact is, SFI's success—and 
your success as an SFI affiliate—is tied directly to the success of 
TripleClicks (TC). The more successful TC is, the more successful SFI's 
affiliates will be.
A popular and successful TC means: 
- Easier sponsoring of SFI affiliates
- Easier referrals of members
- A wider selection of products & services
- Better prices
- Lower shipping costs
- and MORE
...which all leads to larger affiliate commissions of course!
 tripleclicks.com
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