From the chapter SFI Basics

Flash your badges!

Badges are exclusive digital images that tout your accomplishments, both as an SFI Affiliate and as a TripleClicks Member. They not only give you goals to shoot for and help you keep track of your progress but they also help inform your team of your activity and encourage them to follow in your footsteps.

You can earn badges for a variety of reasons. All Affiliates, for example, get a badge displaying their rank (Executive Affiliate, Bronze Team Leader, etc.) and a TripleClicks Member badge, as well as for winning Astro Auctions, the Daily Crown contest, being an ECA, and more.

As an Affiliate, you also get badges displaying the number of VersaPoints you've earned to date and the number of ECAs you've referred. You can earn badges for setting up an Auto Delivery, participating in the E365 contest, winning the Daily Grand, and more. Top performers get badges touting their Affiliate enrollments, sales numbers, VersaPoint ranks, and more.
Many Affiliate and TripleClicks badges feature dynamic numbers that update–hour by hour, day by day, etc.–based on your activity, like the daily VersaPoints streak badge. Most badges also offer the addition of prestigious bronze, silver, and gold trim that updates as you advance through various tiers for a given badge.
By default, your Affiliate badges appear on your Badges tab, your Leadership Page, your Affiliate Snapshot, and your JMT Gateway.  TripleClicks badges also appear on your your TripleClicks TConnect Page. You can choose which badges you wish to not display on any of these pages–just uncheck the box located on the right side of badge in the Badge Gallery. Note that some badges–such as your rank badge–may not be turned off.
To review all the badges you can earn as an SFI Affiliate (and manage display options), see the Badge Gallery in the Affiliate Center. To view/manage TripleClicks badges, see the TC Member badge gallery HERE.

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SFI also offers Badge Quest...an exclusive game for SFI affiliates with five levels of fun and achievement. And with each advancement, you'll also earn valuable prizes and recognition!  Get complete details on the Badge Quest game HERE.