When I started in this industry 35 years ago we had NO internet and information moved very, very slowly! If you wanted to learn something you had to blindly do it yourself, find someone that had done it or if you where lucky you might of found a book on the subject. Most advertising took 3 to 9 months to test etc...
The internet is a gift for everyone in the world! The amount of marketing information available in just one afternoon of reading is more than was available to me in my first 15 to 20 years in this industry. No kidding!
You can test your marketing on the internet in HOURS!
WE HAVE AN HONEST TO GOODNESS GOLDMINE! All at our fingertips!
This is NOT about what to do it's about WHY to do! If you want it then nothing will stop you!
We all get what we focus on!
Leon McKee
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